News on the Coffee Front

Wanted to share some exciting news on the coffee business! This is taken from our coffee page blog, but I wanted to share it here as well!!

We are super excited to be finally sharing this with you! This has been in the works for some months now, and we are finally to the reveal!! Over the past few months we have felt the desire and calling to more strongly integrate missions into our business structure. Up to this point we had not really defined what that looks like on paper. So through a series of discussions, prayers and guidance we have established the following guiding principals that our business will now run on.

In addition to these new business values, we are also undergoing a name change! MonroePost Coffee will become SignPost Coffee. You will see this new name change start rolling out on our new packaging and website over the next few weeks!

As part of rebranding, we also are launching a Kickstarter page to help us roll out this Mission. This Kickstarter has some super awesome incentives for backers and we would be totally honored to have you be a part of making this mission a reality. Check out our Kickstarter page for more info!

SignPost Coffee MISSION Purposes

Jeremiah 31:21

Set up road markers for yourself; establish signposts! Keep the highway in mind, the way you have traveled. Return, Virgin Israel! Return to these cities of yours.

M- Missions

We believe that every person deserves to hear about the love of Jesus Christ. Many times this message is shared through missionaries who have dedicated their lives to service. At SignPost Coffee, we believe in missions happening in our backyards and missions happening in unreached places. Our partnership with various missionaries and ministries allows us to form connections and financially support their efforts. Through the avenue of coffee, we are able to express our belief that every life matters. 15% of our proceeds are given to these missions and to support short-term mission trips.

I- Integrity

We believe that it is of utmost importance to deal with integrity in all areas of our business. From the choices that we make about where to source coffee, to doing the best we can to ensure that farmers are paid fairly, to our desire to value our customers and treat each as we would want to be treated. Ultimately, we want our coffee to reflect who we are and bring glory to God!

S- Sustainability

We believe in the importance of tending and caring for the earth we have been given. We believe that sustainable farming honors the land and improves quality. While many of our coffees come from farms that are organically certified, we also consider coffees from farms that are using sustainable growing practices that strive to minimize the use of chemical fertilizer or pesticides. Paying farmers a fair wage provides for their families, their communities, and allows for investment in more efficient and sustainable growing, harvesting, and milling practices.

S- Specialty Coffee

We believe in coffee with character! Coffee without character is like a canvas without paint. We love to explore the complex, unique characteristics, that come with each harvest of coffee. We identify with the specialty coffee industry, its community, and its passion to produce excellent coffee. Our priority is to instill this passion into each bag of coffee provided to our customers.

I- Inspire

We believe everyone has a calling. We want to inspire people to pursue that calling. We strive to encourage others to join the mission movement and we accomplish this by financially supporting short-term mission trips. Additionally, we support entrepreneurship and partner with like-minded businesses to form connection and shared business exposure.

O- Outreach

We believe in reaching out through various events to share our love of coffee and community. We partner with our local church to bring awareness to missions by providing and serving coffee from regions where our missions serve. All donations are given back to the church mission fund. These are some of the ways that we accomplish our outreach goal!

N- Nourishing

We believe our hearts are meant for connection. Coffee has a rich history of drawing people together and many times we have found ourselves sharing our lives with another person over a simple cup of coffee. We desire that our coffee will draw people together in community and we pray that our coffee nourishes your soul.



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